QUICKWAY CARGO (P) LTD
&                       
ATLANTA TRADERS AND EXPORTERS

PRELUDE
The development of industrial base is still in rudimentary stage in Nepal. Despite agriculture being the mainstay of the national economy, the agro-based industries are still less than fledgling. These industries are far short of meeting the national demand for respective products. The manufacturing sector has gained a marginal momentum over the last few years. The development of manufacturing industry is led by the consumer product based industries, particularly those fulfilling the everyday consumer needs. Virtually all industries have been conducive to import substitution and have shown a dismal performance in promoting their exports.

As against the backdrop of far inadequate industrial development, the current account balance has long been in the red. The two top performers in the area of generating foreign exchange have been tourism and exports of handicrafts and other products.

Growth in tourism is not up to its par and the full potential is far less than realized. Business activities in this area of national economy have proliferated with the marginal effect. Tourism has its bearing upon the production, demand and marketing of the products from handicrafts metalcrafts, silverware and woodcrafts) garments and carpet industries in particular. As these products are exported oriented, efforts are underway for a greater access to international markets for these products. The promotion of the Nepalese products on the foreign market calls for greater concerted efforts from the government and private business sectors alike.

The export-based industry of Nepal has increasingly contributed to the national economy. Although the performance of export sector has been on the rise in terms of revenue generation, a lot more is to be performed in exploring the market niche and exploiting the full potential.

BUSINESS SUMMARY
The core business of the Quickway Cargo (P) Ltd and that of Atlanta Traders & Exporters lies in exporting the following merchandise:

Woolen carpets
Handicrafts (metal and wood)
Traditional handmade paper products
Pashminas (cashmere silk fabric)
Readymade apparel
Jewelleries (silver, metal, brass, copper )
Thankas (traditional paintings based on Hinduism/Buddhism)
Woolen Items (sweaters, gloves, shock, muffler, bag etc)
Cotton items (sweaters, jackets, shirts, paints, T-Shirts, bag etc)
Khukuri & Statue (Metal, Copper, brass, Iron etc )

The exports are made either by the company on its own or on behalf of other parties who use the company’s service. Atlanta Traders and Exporters meet all export requirements; Quickway Cargo (P) Ltd. handles all forwarding activities without going through another forwarding agents.

YEAR OF OPERATION: 1996/1997
NUMBER OF EMPLOYEES: Full time: 5 (excluding management)
Part time: 1 (subject to addition)

MARKETS:
The principal markets for company’s core business are France, Germany, U.S.A., England, Denmark, Italy and Canada. Persistent efforts are underway for making headway into other markets as well, particularly Japan, Taiwan, etc. The current strategy of the company also takes into active focus the deepening of the existing markets especially the U.S. market. This is aimed at broadening the client base through promotion of the Nepalese products that are of high export potential.